Strategy and Business Planning
We are an objective, third party that can will provide a realistic assessment of the current situation and goals for the future. The methodology for this type of planning process is typically tailored to each client’s situation. In many cases, however, the process includes the following steps.
- Work with the leadership team to clarify the organization’s vision, goals and objectives
- Conduct and present an analysis of the external and internal environment, including:
- National and local trends
- Market demographics
- Market competitors
- Market demand and projections for growth of new services
- Gap analysis of market needs versus current services
- Potential positioning and integration of new service lines within existing offerings
- Analyze the strengths, weaknesses, opportunities and threats (SWOT)
- Define the critical strategies – operational, physician, employee, financial and marketing strategies – needed to meet objectives
- Establish the critical factors for the organization that must be completed successfully to make the strategic plan a reality
- Define monitoring and business evaluation indicators (key financial indicators, patient satisfaction, etc.)
- Create a specific action plan with timelines and accountabilities to make implementation a reality
