Marketing Strategy & Communications
Developing and implementing a cohesive marketing plan is a critical step for growing an entirely new business or improving the performance of an existing service.
Our goal always is to provide a clear picture of your situation and market opportunities in the most efficient manner. Consider using Global Spa and Wellness as an external marketing department and you will have access to a full spectrum of services. Our services includes but is not limited to:
Market Research
- Access to almost every business, medical, and industry sources through electronic databases
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Ph.D. researchers to conduct surveys, focus groups, et al
Assessment and Competitive Analysis
- Analyze market demographics and opportunity
- Determine competitive advantages/disadvantages.
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Define customer potential based vision, market condition and competitive analysis
Marketing and Sales Review
- Review current marketing plan and promotional materials
- Identify positioning and brand message
- Interview and observe marketing and sales staff
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Review sales and membership policies, procedures and statistics
Key questions:
- What do we need to know about the marketplace?
- Who do we wish to target with marketing/sales activities and what are their needs?
- How big is the market?
- What do we want to accomplish with the marketing plan?
- What services will we offer?
- How will services be priced?
- What will we communicate to the target audiences?
- How will we sell our services?
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How will we get the work accomplished and measured?
