Launching Your New Business
For new business concepts, a clear plan and detailed execution is required. Understanding market area, differentiating offering and amenities, marketing effectively and training staff to exceed customer expectations is important for any business - small or large, public or private. Solid business practices apply whether a start-up spa, destination management organization or governmental agencies such as Ministries of Tourism.
With twenty years experiences in marketing and operations of hospitals, healthcare practices and spas our approach provides assistance with determining the proper concept and target market for the facility, developing an operational implementation plan, selecting equipment and supplies, hiring key staff and implementing the plan through opening day. Our new business launch services include:
Market Assessment and Competitive Analysis
- Define vision and business concept
- Define and map primary and secondary markets
- Analyze market demographics and opportunity
- Determine competitive advantages/disadvantages
- Define customer potential based on project vision and competitive analysis
Programs and Services Development and Implementation
- Identify and define program & service offerings
- Develop appropriate program protocols, curriculums and schedules
- Oversee the implementation of key programs and services
- Define anticipated revenues and cost-sharing for program profit centers
Sales and Customer Service:
- Assist with development of marketing and membership sales plan to create awareness and stimulate interest in the center
- Develop system to monitor sales, tracking, and booking procedures
- Develop and assist with the implementation of service desk policies and procedures
- Develop new member integration process
- Develop member experience management system
- Support development of member contact systems including website and internet strategies
- Provide written protocols and customer service and sales training
- Oversee launch of membership presale
Staffing:
- Develop staffing plan including positions, projected FTEs, organizational structure, sample compensation plans, and job descriptions
- Assist with recruitment and training of Director and key Coordinators
- Support Director or Coordinators with recruitment of key staff and service providers
- Support Director or Coordinators with pre-opening checklists and planning
- Provide written protocols and assist with service training as needed
- Develop staff orientation and training
- Provide employee handbook template
Operations and Administration:
- Provide pre-launch comprehensive checklist
- Develop and provide templates for all operational processes and systems
- Develop department Standard Operating Procedures for each department
- Support the development and implementation of all operational and service delivery policies, procedures and tasks necessary to prepare for opening day.
